Beginnings® was founded in July 1999 by the European Esthetician Ladan Vazin. She was searching for an exfoliant that she could safely use on her clients without causing harmful side effects.

Voila, Beginnings® was invented. Over ten years ago, Alpha Hydroxy took the skin care market by storm. Currently all acid based skin care products are under severe scrutiny by the FDA. It appears that these acid based skin care products are contributing to a growing number of skin cancer cases annually.

There are pending proposals to legislate the use of "warning labels" in an effort to notify consumers of the serious potential side effects of such products.

Beginnings® is the only effective alternative to the existing acid based products. Beginnings® introduces a new ingredient, calcium as the active ingredient in an advanced non reversible formulation. With the unique power of calcium, Beginnings® achieves the same results of acid based products with no side effects.